Scale
About

Built by operators, for operators.

Scale is the sister company of Clearwater Capital. We help funded operators turn capital into compounding growth — instead of watching it disappear.

Our story

We started Clearwater Capital because too many great operators were getting funded — and then watching their business die from poor capital deployment.

Banks wouldn't help them. Their CPA did the tax return and left. Most consultants charged $10K a month for slide decks. So they took the advance, did their best, and a year later half of them were stacked and bleeding.

It wasn't the capital that failed. It was the lack of a plan, a CFO, a marketing engine, a renewal strategy. So in 2026 we launched Scale — the team we wished we had when we funded our first business.

Timeline

Four years. One hard lesson.

Scale is the answer to a pattern we kept seeing across the operators we funded.

  1. 2022
    Clearwater Capital founded
    Started funding U.S. small businesses overlooked by traditional banks.
  2. 2024
    $25M funded
    Crossed the $25M-funded mark, with operators across 12 industries.
  3. 2025
    The pattern emerged
    We started seeing the same post-funding failures repeat. Great capital, no plan.
  4. 2026
    Scale launches
    Sister company built to help the operators we fund actually deploy the capital.
By the numbers
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Operators served
$0M+
Capital under guidance
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Specialists vetted
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Industries covered
How we work

Four principles.

The things we won't compromise on, even when it would be easier or more profitable to.

  1. 01
    Operators first
    We've run businesses. We know what it feels like to make payroll when receivables are late. Every recommendation is built from that posture, not from a slide template.
  2. 02
    Restraint over flash
    We don't pitch ten services when one will fix the problem. We'd rather scope tight than charge wide. Long-term trust beats short-term margin.
  3. 03
    No black boxes
    You see every number we see. You hear every vendor pitch we hear. We document everything in writing. If something looks bad to us, we say so.
  4. 04
    Stop the bleeding first
    New revenue doesn't fix a leaky bucket. Before any growth move, we make sure the existing operation isn't losing money you don't know about.
The team
Zach Hendriks
Owner  ·  Clearwater Capital Group

Started Clearwater in 2022 after watching too many funded operators struggle without a real plan. Runs strategy, sales, and the Operator Pass program personally.

zach@clearwatercapitalgrp.com
(727) 269-9573
Chris
Lead Underwriter

Reviews every file. Times every renewal. Manages every funder relationship. If your numbers need to clear a box, Chris knows the box.

Plus a vetted network of 40+ specialists — bookkeepers, fractional CFOs, marketing agencies, CRM implementers, AI integrators, hiring partners — all pre-negotiated, all accountable.

Let's talk about your business.

30 minutes. No pitch. No commitment.